I just googled apple. What came up? Not a red fruit but the symbol. This is crazy. 25 years ago, I would have gotten nothing. But, thanks to TBWA/Chiat/Day and the 1984 campaign, Apple has become so widespread that even the tales of Johnny Appleseed can't compete. Think about it, what if I typed in pooper-scooper? I highly doubt I would have the same reaction (nor the desire to do so). Even if I search "rabbit" I get the animal instead of the car. Someday, I want to invent something that becomes this widespread. Well, now time to recharge my apple...and maybe have a snack.
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